Brand creation

The Academy for Sustainable Communities (ASC) was set up by the government to deliver the skills and knowledge needed to make the UK a greener and more pleasant land.

Working closely with the Office of the Deputy Prime Minister – and juggling the needs and wishes of around 20 stakeholder groups – we created the name, logo, brand ‘look and feel’, along with accompanying guidelines and mission statement.

All of which, we hope, will help ASC achieve sustainable success.