Segmented design

Barclaycard are one of Europe’s leading credit card businesses with in excess of 18 million cardholders.

Recently, Barclaycard have achieved growth by targeting an increasingly segmented market. This is where Kino stepped in.

We have researched and got under the skin of these markets and have shown a passion for creating design strategies that have helped Barclaycard achieve their aim of being the card leader in each area.