Campaign concept

We were asked to redesign and help the migration of the current Amex Airmiles credit card offer to the Barclaycard platform. We created new designs for their credit cards and developed the strategy and campaign communications for the global re-launch.

The project consisted of a complete look and feel including tone-of-voice, an image library, and a full campaign suite of design examples for a below the line in-country launch.

All items were delivered to each country in the form of an interactive set of guidelines.