Fables from Sir Michael Gambon. February 2017
This month sees Aberdeen Asset Management release the latest in a series of fun and informative short animations, produced by Kino, called ‘The Fables of Fixed Income’.
This time we recruited Sir Michael Gambon to lend his instantly recognisable voice to a series of six fables, sharing a little wisdom about the potential pitfalls of bond investing. Once again we’d like to thank John Devolle and Animade for bringing their artistic talents to this project!
Watch all six fables here on YouTube.
Become the best version of yourself. November 2016
Kino are proud to announce that we’ve been working closely with Become, the charity for children in care and young care leavers. Our rebrand for the charity, formerly known as The Who Cares? Trust, uses powerful messaging at the heart of it’s confident, positive and straightforward positioning.
Kino hosted the launch party – an inspiring event, with a thought-provoking presentation from young people looking at how to dispel stereotypes and challenge stigma, and an encouraging speech from Edward Timpson, Minister of State for Vulnerable Children and Families. Many thanks to Illya Latifi for supplying us with his photos from the event.
A star performance! October 2016
Kino are pleased as punch to announce that a whopping 7 stars have been awarded to Aberdeen Asset Management for our ‘Seven deadly sins of multi-asset investing’ campaign. It’s always nice to hear your work has been recognised, and in so many categories too!
Held in Chicago, this year’s MFEA – The national STAR Awards programme recognises excellence in marketing, communications and innovation in the asset management industry. Aberdeen was one of the top winners taking home an Overall Communications Award and Overall Digital/Technology Award in the Retail and Advisor areas.
And the moral of the story is... July 2016
Following on from the success of ‘Ten golden rules of equity investing’ and ‘The Seven deadly sins of multi-asset investing’, we were asked by Aberdeen to create a new booklet for the ‘Fables of fixed income’. The booklet gives wise advice to bond investors through a number of fables and fairy tales each with their own distinct moral. We’ve already started work on bringing the ‘fables’ to life with a new animation, so watch this space!
Your amazing adventures start here. July 2016
With summer upon us we have been getting into the holiday spirit with our latest branding and identity project. Newly-established, family-run Firefly Campers came to us looking to create a fresh, exciting and friendly identity. Taking inspiration from the flight of the firefly we created a flexible graphic system which conveyed the energy, excitement and freedom that a camper van holiday can offer. Head over to the Firefly Campers website and social media pages for more information www.fireflycampers.com
On your marks, get set… Rio! July 2016
With only a month to go, the excitement is really building as we get closer to the start of the Rio 2016 Olympic Games. It’s unbelievable that it’s been four years since London hosted the Olympic and Paralympic Games in 2012. For us the journey started back in 2003 when we designed the official London 2012 Candidate City bid logo featuring the iconic Thames ribbon. In the years building up to the Games we produced hundreds of stakeholder communications for the ODA informing everyone of the transformation of the Olympic venues. We worked with LOCOG to produce Games time communications from spectator guides, venue maps and ticketing guides to an international brochure to tell the world how London 2012 delivered on it’s Olympic promises!
London 2012 proved to be an overwhelming success. We hope we have inspired future Olympic host cities and we wish Brazil the very best success at the Rio 2016 Olympic Games. Click on the links to see each of our case studies Candidate City, ODA, LOCOG.
Better times ahead. March 2016
That was the message at this year’s AIC UK conference. We created a look-and-feel which conveyed just that; a flexible graphic that could be applied across a number of communications and materials for use during the conference, and online. The event was a huge success!
It's a sin! January 2016
It’s great to see such positive YouTube results for the start of the year and at such a rapid rate; Aberdeen Asset Management’s 7 deadly sins campaign has reached over 1 million views!
Following the success of Aberdeen Asset Management’s ‘Ten golden rules of equity investing.’ (with 2 million YouTube views) we were once again assigned the brief to produce ‘The seven deadly sins of multi-asset investing’. Along with commissioning Animade we sought the vocal talents of Joanna Lumley to bring the campaign alive. The animation warns you not to be led astray or make investment decisions for the wrong reasons! All seven animations are available to view on YouTube.
Lucky for some! November 2015
To celebrate the anniversary of New York’s Queen Elizabeth II Garden twinning with Boisdale - Canary Wharf, the charity hosted an auction with Christie’s youngest auctioneer Tom Best. Kino developed the communications collateral choosing colours and textures from the garden as the theme for the event’s look and feel. The luncheon was hugely successful and raised a whopping £45,000!
Twenty years of transformation. October 2015
To recognise the success of Aberdeen Asset Management’s Asian Smaller Companies Fund, Kino was asked to design a book that highlighted the milestones of the last 20 years. It tells the stories of some of the companies in the portfolio and identifies the drivers that continue to make the region a very attractive place to invest. The book was published worldwide and more locally as an insert within Investors Chronicle.
It's a wrap! September 2015
We recently spent a day shooting for Aberdeen’s Investment Plan for Children brochure. It’s the final brochure in the Investment Trust range. Our models – all friends and family – were brilliant and were a joy to work with, as was John Wildgoose, our photographer for the day. johnwildgoose.com
Queen Elizabeth II Garden April 2015
Wednesday 15 April saw the final Queen Elizabeth II Garden Fundraising Gala. The event celebrated the milestone of reaching their target goal to fund the memorial garden. As with previous years we designed the look and feel for save the date cards, invitations, on-screen title cards and event brochure. For this special occasion we also had the privilege of creating honoree coins for the attendees. We are proud to have worked with the garden over the years and delighted at their amazing achievement. To find out more visit queenelizabethgarden.org
Pensions Reform April 2015
On 6 April 2015 pension reforms gave savers the freedom on how they can take their income in retirement. To help the AIC raise the profile of these changes we created a campaign identity called ‘Freedom in pensions’. A number of countdown logos were used in a variety of communications to create awareness in the run up to the change.
Around the world in 20 days. March 2015
We sent photographer John Wildgoose around the world to capture the life and surrounding culture of Aberdeen Asset Management’s offices. Shooting in Hong Kong, Singapore, Sydney, New York and Philadelphia, John delivered an amazing set of images that will go to forming an extensive worldwide photo library.
It’s a hit! February 2015
Over the last few months we’ve had the great pleasure of working with Ed and Jen at Animade – a fantastic animation company that has helped bring Aberdeen Asset Management’s ‘Ten golden rules of equity investing.’ to life. The result are ten informative and quirky investment rules narrated by the wonderful John Cleese. With over 2 million collective hits they have been an amazing success. All ten animations are available to view on YouTube.