Hands on financial management. July 2017
Aberdeen Asset Management love getting to grips with how different companies operate. Meeting companies face-to-face means fund managers ensure any company they invest in aspires to best practice in every aspect of its activities. With that in mind we created a concept for their latest equities campaign that showcases how Aberdeen fund managers always insist on first hand research and are happy to walk the shop floor when looking for companies to invest in.
Partnering performance. June 2017
Aberdeen Asset Management are the Official Performance Partner of Landrover BAR (Ben Ainslie Racing) – a commercial sporting team with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.
We’ve been helping Aberdeen to create a number of pieces of sponsorship material and key collateral.
Something to smile about! June 2017
The Association of Investment Companies (AIC) have recently announced this year’s winners of the Shareholder Communication Awards. The awards recognise those member investment companies and their managers that stand out by using effective communication methods to keep shareholders informed. We’re delighted that our animations for Aberdeen Asset Management won ‘Best Social Media Strategy’. The panel noted our use of social media to distribute our innovative thought leadership content as best in class. The animations are available to watch online here.
Making multi-asset investing work harder. March 2017
Our most recent campaign for Aberdeen Asset Management highlights how they take the highly competitive world of multi asset investing to the next level. With multi-market expertise, multiple sources of investment expertise and a multi-year track record, we chose to emphasise the funds’ strengths in a confident typographic campaign, by simply stating that Aberdeen are not just multi asset investing they are multi, multi asset investing!
Spot the logo! February 2017
We’ve been lucky enough to spot our work in all sorts of unexpected places. Most recently one of our clients spotted Keanu Reeves in the press arriving at Zurich airport with an Aberdeen Asset Management branded trolley! You also might have seen our work in Dr Who featuring a London 2012 bid logo, a Visa pulse POS on Coronation Street, and we’ve even spotted Rod Stewart in front of a CitySprint van! If you see any of our work out there let us know!
Fables from Sir Michael Gambon. February 2017
This month sees Aberdeen Asset Management release the latest in a series of fun and informative short animations, produced by Kino, called ‘The Fables of Fixed Income’.
This time we recruited Sir Michael Gambon to lend his instantly recognisable voice to a series of six fables, sharing a little wisdom about the potential pitfalls of bond investing. Once again we’d like to thank John Devolle and Animade for bringing their artistic talents to this project!
Watch all six fables here on YouTube.
Become the best version of yourself. November 2016
Kino are proud to announce that we’ve been working closely with Become, the charity for children in care and young care leavers. Our rebrand for the charity, formerly known as The Who Cares? Trust, uses powerful messaging at the heart of it’s confident, positive and straightforward positioning.
Kino hosted the launch party – an inspiring event, with a thought-provoking presentation from young people looking at how to dispel stereotypes and challenge stigma, and an encouraging speech from Edward Timpson, Minister of State for Vulnerable Children and Families. Many thanks to Illya Latifi for supplying us with his photos from the event.
A star performance! October 2016
Kino are pleased as punch to announce that a whopping 7 stars have been awarded to Aberdeen Asset Management for our ‘Seven deadly sins of multi-asset investing’ campaign. It’s always nice to hear your work has been recognised, and in so many categories too!
Held in Chicago, this year’s MFEA – The national STAR Awards programme recognises excellence in marketing, communications and innovation in the asset management industry. Aberdeen was one of the top winners taking home an Overall Communications Award and Overall Digital/Technology Award in the Retail and Advisor areas.
And the moral of the story is... July 2016
Following on from the success of ‘Ten golden rules of equity investing’ and ‘The Seven deadly sins of multi-asset investing’, we were asked by Aberdeen to create a new booklet for the ‘Fables of fixed income’. The booklet gives wise advice to bond investors through a number of fables and fairy tales each with their own distinct moral. We’ve already started work on bringing the ‘fables’ to life with a new animation, so watch this space!
Your amazing adventures start here. July 2016
With summer upon us we have been getting into the holiday spirit with our latest branding and identity project. Newly-established, family-run Firefly Campers came to us looking to create a fresh, exciting and friendly identity. Taking inspiration from the flight of the firefly we created a flexible graphic system which conveyed the energy, excitement and freedom that a camper van holiday can offer. Head over to the Firefly Campers website and social media pages for more information www.fireflycampers.com
On your marks, get set… Rio! July 2016
With only a month to go, the excitement is really building as we get closer to the start of the Rio 2016 Olympic Games. It’s unbelievable that it’s been four years since London hosted the Olympic and Paralympic Games in 2012. For us the journey started back in 2003 when we designed the official London 2012 Candidate City bid logo featuring the iconic Thames ribbon. In the years building up to the Games we produced hundreds of stakeholder communications for the ODA informing everyone of the transformation of the Olympic venues. We worked with LOCOG to produce Games time communications from spectator guides, venue maps and ticketing guides to an international brochure to tell the world how London 2012 delivered on it’s Olympic promises!
London 2012 proved to be an overwhelming success. We hope we have inspired future Olympic host cities and we wish Brazil the very best success at the Rio 2016 Olympic Games. Click on the links to see each of our case studies Candidate City, ODA, LOCOG.
Better times ahead. March 2016
That was the message at this year’s AIC UK conference. We created a look-and-feel which conveyed just that; a flexible graphic that could be applied across a number of communications and materials for use during the conference, and online. The event was a huge success!
It's a sin! January 2016
It’s great to see such positive YouTube results for the start of the year and at such a rapid rate; Aberdeen Asset Management’s 7 deadly sins campaign has reached over 1 million views!
Following the success of Aberdeen Asset Management’s ‘Ten golden rules of equity investing.’ (with 2 million YouTube views) we were once again assigned the brief to produce ‘The seven deadly sins of multi-asset investing’. Along with commissioning Animade we sought the vocal talents of Joanna Lumley to bring the campaign alive. The animation warns you not to be led astray or make investment decisions for the wrong reasons! All seven animations are available to view on YouTube.
Lucky for some! November 2015
To celebrate the anniversary of New York’s Queen Elizabeth II Garden twinning with Boisdale - Canary Wharf, the charity hosted an auction with Christie’s youngest auctioneer Tom Best. Kino developed the communications collateral choosing colours and textures from the garden as the theme for the event’s look and feel. The luncheon was hugely successful and raised a whopping £45,000!
Twenty years of transformation. October 2015
To recognise the success of Aberdeen Asset Management’s Asian Smaller Companies Fund, Kino was asked to design a book that highlighted the milestones of the last 20 years. It tells the stories of some of the companies in the portfolio and identifies the drivers that continue to make the region a very attractive place to invest. The book was published worldwide and more locally as an insert within Investors Chronicle.