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Aberdeen Asset Management

A new brand proposition

As a recent entry to the FTSE 100 with now over £320 billion under management, Aberdeen wanted to communicate clearly its absolute focus on pure asset management to its global clientbase. ‘Simply asset management’ drives home the message that in a complicated and uncertain financial world, Aberdeen is focused purely on delivering great investment performance.


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Developing the global brand

Rolling out the 'Simply' proposition and the new brand identity across the globe took rigorous planning and meticulous attention to detail.

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Stakeholder communications

Clarity is at the heart of everything Aberdeen does. Transparency and straightforwardness are the cornerstones of communication across all Aberdeen's diverse stakeholder audiences.

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Simply online

As a demonstration of Aberdeen’s belief in being open and approachable we created the ‘Simply’ microsite. The site explores and celebrates people, design and ideas that embody Aberdeen’s ‘simple’ philosophy and attitude.

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Sports sponsorship

Across the global sporting arena the message is the same, delivered simply and powerfully to leverage Aberdeen's valuable sponsorship properties.

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Work