Untitled-1
Aberdeen Asset Management

Compelling reasons to invest

To promote Aberdeen’s products, capabilities and solutions Kino create marketing campaigns that powerfully communicate Aberdeen’s core values, have standout in a busy market and leave the audience with a wry smile and a compelling reason to invest.


The pure-bred bond fund

Aberdeen Strategic Bond Fund is a pure fixed income offering – ‘Bred to allocate across all fixed income markets. Built to stand up to market volatility.’ Featuring in a series of above-the-line ads and literature pieces, ‘Morag’ is
the star of Aberdeen’s latest campaign.

Untitled-2
Untitled-3
Untitled-4
Untitled-5
Untitled-6

Untitled-7
Untitled-9
Untitled-10
Untitled-11
Untitled-12
Untitled-13

Bending the rules

The campaigns extend to digital and press product advertising, breaking new ground in an otherwise homogeneous financial services sector.

Kino_design_aberdeen_asset_management_ballon_dog_1
Untitled-14

Work