Kino_design_london_2012_tony_blair
London Olympic bid

Helping bring the world’s largest sporting event to London

How do you capture a vote? How do you begin to win enough hearts and minds to bring the Olympics to your city? Start with great branding...


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Vibrance and versatility

The brand revealed its great strength, versatility and personality, finding its way onto taxis, tube trains, planes, websites, banners and flags.

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Embedding the brand

Behind every single one of the 54 votes that London attracted in its Olympic bid were millions of people moved to play their part.

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Implementing the brand

Great brands need great management. Clear but flexible guidelines were key to a successful brand roll-out.

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With bated breath

The contest went down to the exhausting, exhilarating final days; the field narrowed from five to two, and then came the agonising final seconds as everyone waited, breathless, for one word...

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…London!

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Work