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Aberdeen Asset Management

Ten golden rules of equity investing

One way we’ve been able to help Aberdeen stand out in a crowded field is with ‘Ten golden rules of equity investing.’ The rules communicate Aberdeen’s passion for clear thinking and straight talking in uncertain investment markets. This project started as a printed booklet but we soon realised that it had the potential to be an engaging and entertaining set of animations.


Animation

Working alongside animation house Animade and illustrator John Devolle, we directed and produced ten animations which bought the rules to life. The result is a set of informative and quirky investment insights narrated by the wonderful John Cleese. All ten animations are available to view on YouTube.

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Booklet

The original rules came in the form of a booklet, featuring illustrations by John Devolle.

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Work