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Aberdeen Asset Management

The fables of fixed income

The third book in the series, ‘The fables of fixed income’ follows on from ‘Ten golden rules of equity investing’ and ‘The seven deadly sins of multi-asset investing’. The book gives wise advice to bond investors through a number of fables and fairy tales each with their own distinct moral.


Animation

We recruited Sir Michael Gambon to lend his instantly recognisable voice to the set of six fables, sharing a little wisdom about the potential pitfalls of bond investing. We were delighted when the animations won multiple categories at the Gorilla Gorilla Animation Awards – which recognise the powerful impact of animation for today’s brands. All fables are available to view on YouTube.

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Booklet

The original rules came in the form of a booklet, featuring illustrations by John Devolle.

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Work