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Aberdeen Asset Management

The seven deadly sins of multi-asset investing

‘The seven deadly sins of multi-asset investing’ is the second in our series of insight booklets and animations
for Aberdeen. The sins warn you not to be led astray or make investment decisions for the wrong reasons.


Animation

Working again with animation house Animade and illustrator John Devolle, we sought the lovely and familiar vocal talents of Joanna Lumley to bring the campaign alive! All seven sins are available to view on YouTube.

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Booklet

Alongside the animation is a booklet that goes into a little more detail about the risks involved with multi asset investing. Once again the booklet features illustrations by John Devolle.

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Work