Brand identity and implementation for a leading global investment bank.

Aberdeen’s identity brings a confident flourish to a clean and crisp wordmark. The brand emphasises their established financial credentials alongside a personality that is forward-thinking and engaging.

The ‘Simply asset management’ proposition highlights that in a complicated and uncertain world, Aberdeen is focused on delivering great investment performance for its clients.

Aberdeen’s communications are informed by a robust design system that brings continuity, clarity and engagement – reaching across their diverse, global audience including institutional, wholesale, intermediary and private investors.