Brand creation following the merger of two asset management giants.
Aberdeen Standard Investments
Aberdeen Asset Management and Standard Life Investments merged to form one of the largest asset managers in Europe. The challenge was bringing together two very different brands and cultures to create one compelling identity.
Creating a dynamic, adaptable and cohesive look and feel across a wide range of marketing communications and formats was crucial to bringing the two organisations together.
Strategically chosen partner sponsorship is key to building the global prominence of Aberdeen Standard Investments.