A thought provoking campaign that highlights the risks of cyber security.


Informa is a leading international events, digital services
and academic knowledge group, who wanted a disruptive internal campaign that would cut-through their day-to-day communications, to raise employee awareness and highlight the risks around cyber security.

Dark portraits overlayed with bold and intriguing ‘They know…’ messaging help educate employees with a series of stark warnings that are designed to make you stop and think. 

The messaging sits alongside a number of security rules and Informa’s own stats that help bring the harsh reality of cyber security to life. This internal campaign, was delivered globally on Informa’s intranet system, and throughout their offices.