Let the Games begin!
Watching the Olympics opening ceremony in Paris reminded us of our special invitation to the attend the dress rehearsal for the London Olympics ceremony in Stratford 12 years ago.
As a lead creative agency in the ten years leading up to the games, we were privileged to sit in a full stadium whilst the participants went through their final, meticulously planned routines.
And when Danny Boyle asked the audience to refrain from sharing any of the unfolding spectacular on social media until after the actual event, the audience ‘signed’ the virtual NDA with rapturous applause!