Helping to point investors in the right direction
We were recently asked to refresh the AIC’s Guide to Investment Companies website.
The update needed to distil the microsite’s information and content into easily accessible, digestible sections. Site navigation and user journey was simplified and wayfinding improved to ensure a straightforward and clear user experience.
Bold and bright imagery was used to introduce the sections and highlight key information. Overall the site engages new investors in an approachable and unintimidating way.



