Creating a range of award-winning investment guides – with the help of three national treasures.

Aberdeen Asset Management

Ten golden rules

Engaging and light-hearted investment guides were brought to life in print and animation. In the ‘Ten golden rules of equity investing’, John Cleese reveals the key principles every investor should know.

Seven deadly sins

Joanna Lumley guides investors around the all-too-common investment pitfalls to avoid when seeking reliable long-term performance.

Six famous fables

From Dick Whittington to The Emperor’s New Clothes, Sir Michael Gambon shows how learning from six famous fables can help us all become better fixed income investors.