Showing how Aberdeen Standard’s investment trusts strive to go further.

Aberdeen Standard believe there is no substitute for getting to know your investments face-to-face. Their fund managers make it a rule to visit every company – wherever it is – before they invest.

A press, online and out-of-home campaign emphasises that Aberdeen Standard are prepared to go further than their competitors to find great investments.

The campaign has been successfully extended into marketing literature and direct marketing communications covering 26 different investment trusts.