Helping a campaign for a fixed income fund stand out from the herd.

Aberdeen Asset Management

Aberdeen Strategic Bond Fund is a fixed income fund that is designed to stand up to market volatility. Morag, a highland cow, was cast as the perfect star to symbolise the fund’s investment pedigree.

Morag was immortalised as a give-away to financial advisers and institutional investors who could not get enough of the campaign’s furry friend.

The star of the show behaved impeccably during her photo and video shoot for the press and digital campaign.

A range of collateral for advisers, wealth managers and other intermediaries communicates how a strategic bond approach can help their clients through difficult markets.