Barclays required a debit card design that their customers would feel comfortable and secure using. A soft, dynamic curve conveys a feeling of confidence and calm to enhance a rewarding user experience.
The distinctive curve was created using specifically created and manipulated light photography. The final designs went through extensive colour testing to ensure successful application on the card’s distinctive blue core.
The debit card design process was successfully adopted for Barclays Premier Banking, positioning the black card at the exclusive end of the current account marketplace.