Creating the rulebook for one of the biggest brands in football.

Chelsea Football Club

Chelsea Football Club is a brand that is supported the world over. Guidelines were created to provide a complete brand overview, including a catalogue of all visual assets and details of how these are to be implemented globally.

Key brand assets were developed and tested across a wide range of applications and materials to ensure consistency wherever and however the brand is expressed.

Club Chelsea

Club Chelsea is the premium offer for all match day hospitality, along with meetings, conferences and events. A stand-alone set of guidelines was created to ensure consistent application of all key brand elements.

Digital guidelines

A secure online hub has been developed to communicate key brand elements and create a comprehensive and easily accessible resource for all approved users.