A brand rationale and guidelines for the market-leading airport experiences programme.

Priority Pass is the original and market-leading airport experiences programme. Around the world, their brand makes travellers feel confident, calm and special by opening up the experiences that help make each airport journey seamless, pleasurable and stress-free. 

Kino were tasked with developing a refreshed Brand Framework to communicate to employees how the organisation’s new brand attributes fed through to a simple new Brand Personality. This then cascaded through to message houses and a refreshed look and feel.

Kino’s role was not only pivotal work on the Priority Pass brand strategy but also to breathe new life and bring consistency to the design of the guidelines and future communications.