Making British Airways Barclaycard the traveller’s card of choice.

British Airways Barclaycard

A frequent flyers partnership between British Airways and Barclaycard resulted in the creation of a new premium credit card range. Dynamic and sophisticated card design was brought to life with an aspirational advertising campaign.

Out-of-home advertising and direct mail were central to a high-impact campaign launch. The creation of interactive brand guidelines delivered a seamless roll-out across multiple territories.