Communicating the delivery of London 2012 – from wasteland to Olympic Park.

Olympic Delivery Authority

The Olympic Delivery Authority was the body charged with delivering the infrastructure for the London 2012 Olympic and Paralympic Games. Clear and compelling communications were essential to keeping key stakeholders informed at every stage – from demolition to completion.

Regular updates highlighted the vital work being carried out across all venues and confirmed the transformation was firmly on track to stage the biggest sporting event in the world.

Transport branding and communications helped to deliver the remarkable transformation message to the widest possible audience.

Alongside the International Olympic Committee and government departments, comprehensive and informative updates were aimed at local authorities, businesses, schools and residents. Keeping all these audiences engaged and informed was a cornerstone of the communication strategy.